Unilever’s AXE is a sponsor of New York Fashion Week: Men’s, the showcase for American men’s fashion, organized by the Council of Fashion Designers of America. The event features menswear designers’ S/S 2017 colelctions, and takes place July 11th – 14th.

This is AXE’s third season partnering with the CFDA. The brand is working alongside both emerging and established designers to provide grooming essentials, including hair styling products in its new Advanced Collection (shown above), as well as its Signature Antiperspirant Sticks.

The brand is backstage at the following designer presentations: Rochambeau, Brett Johnson Collection, Devon Halfnight LeFlufy, GARCIAVELEZ, Kenneth Ning, Landlord, Matiere, N-p-Elliott, Second/Layer, Thorsun, EFM, Gypsy Sport, Assembly New York, Katama and Timo Weiland.

Matthew McCarthy, senior director, AXE & Men’s Grooming for Unilever, said, “Whether it’s providing a platform for aspiring artists at SXSW or giving emerging fashion designers a showcase at New York Fashion Week: Men’s, AXE champions helping guys find what inspires them and unleashing it to the world.”